ffwds 3 areas of innovation
Our predecessors in the video content industry's transition to digital were recently quoted regarding barriers they are facing to monetization. I was happy to find they map directly to three areas ffwd is innovating. First the quotes:
- "the killer video app will be an intelligent piece of software that creates a mode-sensitive, personalized [program guides]” - Veoh CEO Steve Mitgang
- "The one thing [YouTube] is least good at is the social piece, where users create their own community around a shared interest," imeem CMO Steve Jang
- “consumers...shouldn't have to think about whether it's IPTV, or online video, or cable or whatever. The experience needs to be the same” - Ben Huang, Product Management Director, Microsoft TV
And now our innovation areas and what we've rolled out so far
- connecting the videos - the adaptive sequencing engine
- connecting the audience - passive sharing
- connecting the venues - the Facebook and Wii applications
It's good to know that when we launch, we'll unlock value for the whole ecosystem.
Filed in: Mashups, Strategy, Web Services
