http://mashable.com/2008/11/25/ffwd-twitter/

Comprehensive, easy-to-use video recommendation platform enriches and engages the Twitter community

San Francisco, CA – November 25, 2008 – ffwd (pronounced “fast forward”), the company empowering thousands of consumers with a revolutionary personal remote control for channel-surfing video on the web, today released  an enhancement to its media service designed to reflect a user’s lifestream:  the ability to post videos found on any website directly to Twitter using a bookmarklet. Posted videos are also now available as passive recommendations in a Twitter-like stream on the user’s ffwd channel page.

“Twitter is one of the best ways to share timely information and ignite a conversation around it,” said Patrick Koppula, CEO of ffwd. “The fact is, video is best enjoyed as a conversational experience so while it was obvious for ffwd to build on the Twitter platform, we are especially happy with the well-integrated result of the service offering – it’s like we were baked right in from the start.”

ffwd’s new Tweet-friendly release includes innovative functionality that encompasses:

• ffwd Bookmarklet – the quickest way to discover and share videos from nearly anywhere on the web. Users can post once using the new “share on ffwd” bookmarklet, which provides a consistent UI and allieviates the need to find and learn the sharing function for multiple websites. Friends also now get to see videos in a clean and consistent page template that puts shared videos front and center.
• Twitter Connect – allows users to populate their Twitter stream with useful information such as a ffwd channel or video from elsewhere – skipping the email step altogether – and creating Twitter Television, virtual television channels that translate what audiences talk about into an always-updating collection of shows and clips that can be followed.  In much the same way that Twitter is a useful source of links to web pages, ffwd users can now be sources of video recommendations.
• User Channels – once a user adds their Twitter account to their ffwd profile, they can share to Twitter – essentially creating a virtual television channel based on videos they’ve shared, saved, and tweeted, as well as any ffwd channels they’ve subscribed to. Instead of scrolling through lists, viewers of a channel just click the ffwd button to bring up the next video – basically, channel surfing through the content discovery. Most importantly, friends can subscribe to a user’s channel much the same way that they can follow individuals or groups on Twitter, propagating video recommendations socially.

About ffwd
For people who enjoy short-form digital entertainment and want unlimited choice and power over their experience, ffwd (www.ffwd.com) is your personal remote control for the interactive video web that makes navigating your options as simple as channel surfing and more powerful than search. Freeing you from the information overload of the web and “one-size-fits-all” approach of the cable companies, ffwd offers audiences a personalized adaptive lineup of channels organized by the entire web video audience and available from any web-enabled device. ffwd was founded in 2007 and has headquarters in San Francisco, California.

For you Twitter vanguards, we just launched three features that are a simple way to act on four of Guy Kawasakiʼs tips for be coming Mr. Goodtweet:

• Tip 5: “Always be linking”,
• Tip 6: “Establish yourself as a subject expert”,
• Tip 7: “Incorporate pictures and other media”,
• Tip 8: “Use the right tools”.

If you are logged into your ffwd account the titles below will link to where you can get the three components

Twitter Connect
Guyʼs Tips: Always be linking, Other media
Populate your Twitter stream with useful video information ffwd channels (a compilation of the best videos on a topic crowdsourced from all over the web) you are watching. ffwd share Bookmarklet
Guyʼs Tips: Use the right tools, Always be linking Standardize and simplify the sharing of videos from nearly anywhere on the web. Instead of finding and learning the sharing function for every site you find a video on,
just click on “ffwd share” for a consistent UI to share a video with your friends or save it as a favorite. Your
shares will be add to the ffwd index, a collective wisdom on the best videos out there and now with ffwdʼs Twitter Connect post to your Twitter feed.

Personal Video Lifestream
Guyʼs Tips: Establish yourself as a subject expert, Other media
Launch a virtual television channel that you control. Videos from all over the web that youʼve shared, saved, and tweeted, as well as any channels youʼve subscribed to are collected in one place which your followers can subscribe to. The UI of the page transforms a list of videos into a channel surfing joy: no scrolling and clicking necessary. Your followers just need to watch your discoveries and click the ffwd button to bring up the next video when theyʼd like to move on.

ffwd share Bookmarklet
Guy’s Tips: Use the right tools, Always be linking
Standardize and simplify the sharing of videos from nearly anywhere on the web. Instead of finding and learning the sharing function for every site you find a video on, just click on “ffwd share” for a consistent UI to share a video with your friends or save it as a favorite. Your shares will be add to the ffwd index, a collective wisdom on the best videos out there and now with ffwd’s Twitter Connect post to your Twitter feed.

It’s remarkable how a few simple pieces of technology when combined can create an enormous value proposition. If “you are what you eat” gave way to “you are what you watch”, then maybe now it’s giving way to “you are what you tweet”. We see this growing into Twitter Television: the ability to watch video tweets in real time like a television channel. We look forward to your feedback, but more importantly we look forward to see what you tweet to your channel, so we can discover it too.

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