When we launched Twitmatic six weeks ago, we knew we could answer the question "What are you watching?" But since then, we've been asking the question "Do you care?" The 1200+ following us @twitmatic are the most vocal of the group, responding emphatically "Yes!" Beyond that though, you told us Twitmatic has potential to be a regular stop on your social media day (thanks for all the emails & DMs!), and that's why in this version were trying take Twitmatic from a novelty to a truly useful tool. Based on all our users' feedback, here's what we've added to this latest version:

- Real-time video search
Instead of "all videos shared on Twitter" or just filters for Twitter Trends, you can now perform your own search (results sorted by recency) and save those searches to track in real time.

- Integration of "Log in with Twitter"
By logging in with your Twitter account, you can save your searches, mark videos as favorites, and follow people who share interesting videos. In our testing experience, this has been a very helpful tool
to discover new people on Twitter.

- Toggle between video and tweet view
You can now see a Twitter-like list view of the 20 most recent results that match your search (If only so you can easily see how distinctive our results are from other video search engines you currently use)

So what's the answer to "What are you watching?" Twitmatic.com, of course. If like the direction we are headed with this (even if the implementation is still rough around the edges), please tweet "What am I watching? Twitmatic.com, of course"

Makes it easy to incorporate video directly into a social network strategy

Santa Monica, CA – May 7, 2009 – From the Digital Hollywood conference, ffwd (pronounced “fast forward”), the company making the ever-expanding video web easier to navigate, today released an application for celebrities, companies, organizations and their fans to make relevant video content discoverable through their social networks. Built on the Facebook Platform, ffwd’s new application continually imports an existing web video collection, no matter where it resides, to a Facebook Group or Page. The announcement reinforces ffwd’s support of the vision that web video must move toward a form of audience-driven social television.

To install a free beta version of the application, go to http://www.facebook.com/apps/application.php?id=75733927201. After installation, page managers tell the application where on the web the existing video collection resides and it will automatically and continually pull from that collection to create a live feed on your Facebook page. Initially, ffwd will support videos hosted at YouTube and Brightcove, but will soon support over 250 other video sources and general RSS feeds.

For brand and group managers looking to easily package relevant programming into a virtual TV channel based on what is meaningful to their Facebook audience, ffwd now helps them incorporate that interactive content messaging directly into the user experience, which means instant video for their followers without ever having to leave Facebook.

“Facebook Pages are one of the best ways for real people to express the relevance of a brand in their lives, and ffwd now makes it easy to enrich that relationship with video,” said Patrick Koppula, CEO of ffwd. “Based on conversations with existing partners, I firmly believe that ffwd is creating a disruptive opportunity for brands on Facebook. Anyone who cares about establishing a broadband social media presence should incorporate web video into their Facebook Pages and ffwd makes it easy to do that right now.